VR
VR
During my time leading Ford.com, our primary objective was to consistently harness technology for delivering genuinely innovative and remarkable user experiences. Virtual Reality was a tool that we continually explored.
During my time leading Ford.com, our primary objective was to consistently harness technology for delivering genuinely innovative and remarkable user experiences. Virtual Reality was a tool that we continually explored.
FORD VR APP
FORD VR APP
/CLIENT: Ford Performance /ROLE: CD/AD /DATE: 2017
/CLIENT: Ford Performance /ROLE: CD/AD /DATE: 2017
GYMKHANA NINE
GYMKHANA NINE
Nine Gymkhanas have elevated Ken Block to a god-like status, and rightfully so. Experience Gymkhana NINE like never before with our VR/360 Experience. Immerse yourself in the action and witness the tire-slaying spectacle from every angle. The images below the video offer a behind-the-scenes glimpse of the production, captured by me.
Nine Gymkhanas have elevated Ken Block to a god-like status, and rightfully so. Experience Gymkhana NINE like never before with our VR/360 Experience. Immerse yourself in the action and witness the tire-slaying spectacle from every angle. The images below the video offer a behind-the-scenes glimpse of the production, captured by me.
/CLIENT: Ford Performance /ROLE: CD/AD /DATE: 2017
/CLIENT: Ford Performance /ROLE: CD/AD /DATE: 2017
Baja 1000
Baja 1000
36 hours of pure torturous satisfaction, in VR. This is the Ford Raptor, this is Baja, this is Built Ford Tough. The images below the video offer a behind-the-scenes glimpse of the production, captured by me.
Lumiere Award: Best VR Brand Experience.
36 hours of pure torturous satisfaction, in VR. This is the Ford Raptor, this is Baja, this is Built Ford Tough. The images below the video offer a behind-the-scenes glimpse of the production, captured by me.
Lumiere Award: Best VR Brand Experience.
/CLIENT: Ford Performance /ROLE: CD/AD /DATE: 2017
/CLIENT: Ford Performance /ROLE: CD/AD /DATE: 2017
24 hours of Le Mans
24 hours of Le Mans
A rematch in France 50 years in the making and we were there capturing it from every angle in Virtual Reality.
A rematch in France 50 years in the making and we were there capturing it from every angle in Virtual Reality.
/CLIENT: Ford Performance /ROLE: CD /DATE: 2017
/CLIENT: Ford Performance /ROLE: CD /DATE: 2017
Ford Vehicle VR 360°
Ford Vehicle VR 360°
Enhancing the dealership experience on Ford.com by seamlessly integrating a fully immersive vehicle interior exploration, without requiring an app download. Accessible on mobile, desktop, and in VR, we bring the showroom experience closer to you. Our 360° VR Interior Experience received Four 2018 Smartie awards for VR/AR and 360 degree video.
Ultimately this component had the highest engagement on every vehicle page and led to increased engagement with Build & Price and a significant rise in dealership leads. This accomplishment emphasizes our commitment to crafting user experiences that not only resonate but also drive business outcomes.
Enhancing the dealership experience on Ford.com by seamlessly integrating a fully immersive vehicle interior exploration, without requiring an app download. Accessible on mobile, desktop, and in VR, we bring the showroom experience closer to you. Our 360° VR Interior Experience received Four 2018 Smartie awards for VR/AR and 360 degree video.
Ultimately this component had the highest engagement on every vehicle page and led to increased engagement with Build & Price and a significant rise in dealership leads. This accomplishment emphasizes our commitment to crafting user experiences that not only resonate but also drive business outcomes.
/CLIENT: Ford /ROLE: CD /DATE: 2018
/CLIENT: Ford /ROLE: CD /DATE: 2018
Drive 4 UR School
360° Virtual Test Drive
Drive 4 UR School
360° Virtual Test Drive
The Ford Drive 4 UR School program has remained one of Ford’s most successful test-drive programs in its history, donating more than $45 million to schools nation-wide and driving more than 28,000 sales since 2007. With Covid-19, school budgets only became tighter, and consumers’ apprehension of visiting dealerships only worsened. Yet the desire to support schools while also keeping dealers connected with their communities and supporting dealer business was higher than ever.
So we developed a custom, virtual test-drive experience, complete with 3 Ford vehicles a consumer could explore inside and out, while learning about key vehicle features along the way and even taking them on a virtual test-drive. And with over 22,000 test-drives, 121 sales, and over $280,000 donated, the D4URS virtual test-drive experience was considered a huge success.
The Ford Drive 4 UR School program has remained one of Ford’s most successful test-drive programs in its history, donating more than $45 million to schools nation-wide and driving more than 28,000 sales since 2007. With Covid-19, school budgets only became tighter, and consumers’ apprehension of visiting dealerships only worsened. Yet the desire to support schools while also keeping dealers connected with their communities and supporting dealer business was higher than ever.
So we developed a custom, virtual test-drive experience, complete with 3 Ford vehicles a consumer could explore inside and out, while learning about key vehicle features along the way and even taking them on a virtual test-drive. And with over 22,000 test-drives, 121 sales, and over $280,000 donated, the D4URS virtual test-drive experience was considered a huge success.
/CLIENT: Ford /ROLE: CD /DATE: 2020
/CLIENT: Ford /ROLE: CD /DATE: 2020
Challenge
Amidst Covid-19, school budgets tightened further, and consumer reluctance to visit dealerships increased. Despite these challenges, there was a heightened desire to support schools, keep dealers connected with communities, and bolster dealership business.
Connect dealers with their communities. Showcase the Ford product in a fun, engaging setting. Raise funds for schools. Generate hand raisers, leads, impact sales.
Amidst Covid-19, school budgets tightened further, and consumer reluctance to visit dealerships increased. Despite these challenges, there was a heightened desire to support schools, keep dealers connected with communities, and bolster dealership business.
Connect dealers with their communities. Showcase the Ford product in a fun, engaging setting. Raise funds for schools. Generate hand raisers, leads, impact sales.
Solution
To achieve our goals, we developed a customized virtual test-drive experience featuring three vehicles. Users could explore the interiors and exteriors, move 360°, learn about key features, and take a virtual test-drive, simulating a real experience. The design aimed for excitement and informativeness with clear call-to-actions for Ford's donations. It is device-friendly without the need for a separate app and is easily portable for versatile use.
To achieve our goals, we developed a customized virtual test-drive experience featuring three vehicles. Users could explore the interiors and exteriors, move 360°, learn about key features, and take a virtual test-drive, simulating a real experience. The design aimed for excitement and informativeness with clear call-to-actions for Ford's donations. It is device-friendly without the need for a separate app and is easily portable for versatile use.
Results
With over 22,000 test-drives, 121 sales, and over $280,000 donated, the D4URS Virtual Test-Drive experience was considered a huge success. Though this was a pilot program and limited to a small budget that restricted us from pushing the experience in several areas, this was a steppingstone to further evolve and explore the next level of online vehicle test drives.
D-Show Award
With over 22,000 test-drives, 121 sales, and over $280,000 donated, the D4URS Virtual Test-Drive experience was considered a huge success. Though this was a pilot program and limited to a small budget that restricted us from pushing the experience in several areas, this was a steppingstone to further evolve and explore the next level of online vehicle test drives.
D-Show Award
91:
Virtual events in 5 key market areas
22,429:
Total test-drives
121:
Sales from events
15,239:
Handraisers
4.35:
Participants rated the experience 4.35 of 5 stars
87%:
Gave a positive rating for the virtual experience
12%:
Percentage point lift in favorable opinion