Archived

Archived

A handful of projects, though not at the forefront, still felt pertinent, representing the diversity of clients I've engaged with in my past work.

A handful of projects, though not at the forefront, still felt pertinent, representing the diversity of clients I've engaged with in my past work.

Transformers:
Find the One

Transformers:
Find the One

This was an alternate reality game (ARG), an interactive networked narrative that used the real world as a platform and employed transmedia storytelling to deliver a story that was altered by players' ideas or actions. Players interacted directly with characters in the game, solved plot-based challenges and puzzles, and collaborated as a community to analyze the story and coordinate real-life and online activities.

This was an alternate reality game (ARG), an interactive networked narrative that used the real world as a platform and employed transmedia storytelling to deliver a story that was altered by players' ideas or actions. Players interacted directly with characters in the game, solved plot-based challenges and puzzles, and collaborated as a community to analyze the story and coordinate real-life and online activities.

/CLIENT: General Motors /ROLE: ACD /DATE: 2012

/CLIENT: General Motors /ROLE: ACD /DATE: 2012

Chevy Global and Manchester United

Chevy Global and Manchester United

The Challenge: GM was about to make a global announcement via the web, touting their ground-breaking union with Manchester United as sponsors of the One World Futbol Project. It was to coincide with a series of exhibition matches in China that would take place in a matter of days. Unfortunately, there was a glitch: There was no website.

 

The Solution: While more than one agency was contacted in this jump-ball assignment, MRM/McCann was the first to deliver. Within 24 hours, we presented three unique concepts to the client, while other agencies were still in strategy mode.

 

The client made a decision and we leveraged our knowledge of the Chevy brand guidelines to build a site that was perfectly in-sync with their global work. Finally, we tapped into MRM’s global network for translation and culturalization.

 

The Result: A dynamic, content-rich site was delivered in six languages, in ten days, just in time for the perfect launch.

The Challenge: GM was about to make a global announcement via the web, touting their ground-breaking union with Manchester United as sponsors of the One World Futbol Project. It was to coincide with a series of exhibition matches in China that would take place in a matter of days. Unfortunately, there was a glitch: There was no website.

 

The Solution: While more than one agency was contacted in this jump-ball assignment, MRM/McCann was the first to deliver. Within 24 hours, we presented three unique concepts to the client, while other agencies were still in strategy mode.

 

The client made a decision and we leveraged our knowledge of the Chevy brand guidelines to build a site that was perfectly in-sync with their global work. Finally, we tapped into MRM’s global network for translation and culturalization.

 

The Result: A dynamic, content-rich site was delivered in six languages, in ten days, just in time for the perfect launch.

/CLIENT: Chevy /ROLE: ACD /DATE: 2012

/CLIENT: Chevy /ROLE: ACD /DATE: 2012

GM Ventures

GM Ventures

/CLIENT: General Motors /ROLE: ACD /DATE: 2013

/CLIENT: General Motors /ROLE: ACD /DATE: 2013

Corvette Quarterly iPad App

Corvette Quarterly iPad App

/CLIENT: Chevy /ROLE: ACD /DATE: 2013

/CLIENT: Chevy /ROLE: ACD /DATE: 2013

General Snus

General Snus

/CLIENT: General Snus /ROLE: ACD /DATE: 2013

/CLIENT: General Snus /ROLE: ACD /DATE: 2013

Pure Michigan

Pure Michigan

/CLIENT: Pure Michigan /ROLE: ACD /DATE: 2013

/CLIENT: Pure Michigan /ROLE: ACD /DATE: 2013

Shop Autoweek iPad App

Shop Autoweek
iPad App

The Challenge: Create an intuitive and easy-to-use application for the iPad that leveraged our client’s massive catalog of thousands of new and used vehicles, spanning back over a decade. A place where users could browse or shop whether they were online or offline.

 

The Result: A smart and clean design that offered online and offline accessibility as well as helpful expert ratings and reviews users could trust.

 

The iPad app was so successful that our client requested us to redesign their website.

The Challenge: Create an intuitive and easy-to-use application for the iPad that leveraged our client’s massive catalog of thousands of new and used vehicles, spanning back over a decade. A place where users could browse or shop whether they were online or offline.

 

The Result: A smart and clean design that offered online and offline accessibility as well as helpful expert ratings and reviews users could trust.

 

The iPad app was so successful that our client requested us to redesign their website.

/CLIENT: Autoweek /ROLE: ACD /DATE: 2012

/CLIENT: Autoweek /ROLE: ACD /DATE: 2012