Ford GT

Ford GT

Work

Work

/

UI /UX

UI /UX

It came from Detroit and gained fame in France, the Ford GT has made a comeback fifty years after its historic triumph at the legendary 24 Hours of Le Mans, and this is where it landed.

It came from Detroit and gained fame in France, the Ford GT has made a comeback fifty years after its historic triumph at the legendary 24 Hours of Le Mans, and this is where it landed.

/CLIENT: Ford Performance /ROLE: CD /DATE: 2015

/CLIENT: Ford Performance
/ROLE: CD
/DATE: 2015

The Reveal

The Reveal

We crafted a compelling narrative as Ford prepared to return to Le Mans after a 50-year hiatus, unveiling their all-new groundbreaking Ford GT. The anticipation for its upcoming release was tangible. Our mission was to match this excitement by orchestrating a captivating reveal strategy, encompassing a dynamic website, stunning photography, CGI, and an engaging customizer.

We crafted a compelling narrative as Ford prepared to return to Le Mans after a 50-year hiatus, unveiling their all-new groundbreaking Ford GT. The anticipation for its upcoming release was tangible. Our mission was to match this excitement by orchestrating a captivating reveal strategy, encompassing a dynamic website, stunning photography, CGI, and an engaging customizer.

Content Creation

Content Creation

In collaboration with multiple photographers and artists, along with an engineless prototype of the 2016 Ford GT, our creative journey kicked off with a visit to the iconic Circuit de la Sarthe in France – the very same track where Ford made history 50 years earlier. 

Facing the challenge of lacking a functional vehicle, we addressed the need for video through CGI, a common approach in automotive marketing. Partnering with CGI specialists resulted in the creation of several engaging videos showcasing the distinct features and capabilities of the Ford GT and bringing the essence of the vehicle to life, transcending the limitations of the static prototype.

In collaboration with multiple photographers and artists, along with an engineless prototype of the 2016 Ford GT, our creative journey kicked off with a visit to the iconic Circuit de la Sarthe in France – the very same track where Ford made history 50 years earlier. 

Facing the challenge of lacking a functional vehicle, we addressed the need for video through CGI, a common approach in automotive marketing. Partnering with CGI specialists resulted in the creation of several engaging videos showcasing the distinct features and capabilities of the Ford GT and bringing the essence of the vehicle to life, transcending the limitations of the static prototype.

Reveal Page

Reveal Page

To consolidate everything, we crafted a captivating landing page that highlights and chronicles the stunning evolution of the iconic vehicle. Additionally, users can seamlessly apply for a purchase directly through the page. This approach aims to celebrate the beauty of the vehicle while providing a convenient avenue for enthusiasts and potential buyers.

Customize

Customize

An icon needed its own distinct build & price. A configurator that would accommodate the pre-purchase of an exotic supercar with over 100,000 different possible combinations. Celebrities proudly showcased their final customized creation, securing their coveted spot in line. It was addictive and likely the closest many of us would ever get to owning one.