Configurators

Configurators

My extensive experience in digital vehicle marketing has empowered me to oversee the design of several vehicle configurators. This crucial tool plays a decisive role in influencing potential sales. Below are some examples.

My extensive experience in digital vehicle marketing has empowered me to oversee the design of several vehicle configurators. This crucial tool plays a decisive role in influencing potential sales. Below are some examples.

2021 Bronco Configurator

2021 Bronco Configurator

In 2020, the highly anticipated Ford Bronco was unveiled with a revolutionary configurator, boasting capabilities never before seen on Ford.com. Positioned as one of the most customizable vehicles of all time, our configuration tool empowers users to personalize their own Bronco tailored to their needs, complete with third-party accessories.

In 2020, the highly anticipated Ford Bronco was unveiled with a revolutionary configurator, boasting capabilities never before seen on Ford.com. Positioned as one of the most customizable vehicles of all time, our configuration tool empowers users to personalize their own Bronco tailored to their needs, complete with third-party accessories.

/CLIENT: Ford /ROLE: GCD /DATE: 2020

/CLIENT: Ford /ROLE: GCD /DATE: 2020

Ford GT Configurator

Ford GT Configurator

An icon needed its own distinct build & price. A configurator that would accommodate the pre-purchase of an exotic supercar with over 100,000 different possible combinations. Celebrities proudly showcased their final customized creation, securing their coveted spot in line. It was addictive and likely the closest many of us would ever get to owning one.

An icon needed its own distinct build & price. A configurator that would accommodate the pre-purchase of an exotic supercar with over 100,000 different possible combinations. Celebrities proudly showcased their final customized creation, securing their coveted spot in line. It was addictive and likely the closest many of us would ever get to owning one.

/CLIENT: Ford /ROLE: CD /DATE: 2015

/CLIENT: Ford /ROLE: CD /DATE: 2015

Ford Mach-E Configurator

Ford Mach-E Configurator

Collaborating with Burrows and Epic Games, a real-time platform was created to develop an immersive experience for the Ford Mustang Mach-E launch by harnessing the technology to create high-fidelity CGI which the audience could interact and connect with.

The result was a powerful, high-definition touchscreen experience created with Epic Games’ Unreal Engine, which showcases how the latest real-time technology can be used in the automotive space. Audiences can interact with 4K graphics rendered in real time, delving into every detail of the car and letting them configure their vehicle on-screen.

Collaborating with Burrows and Epic Games, a real-time platform was created to develop an immersive experience for the Ford Mustang Mach-E launch by harnessing the technology to create high-fidelity CGI which the audience could interact and connect with.

The result was a powerful, high-definition touchscreen experience created with Epic Games’ Unreal Engine, which showcases how the latest real-time technology can be used in the automotive space. Audiences can interact with 4K graphics rendered in real time, delving into every detail of the car and letting them configure their vehicle on-screen.

/CLIENT: Ford /ROLE: CD /DATE: 2020

/CLIENT: Ford /ROLE: CD /DATE: 2020

Ford Build & Price

Ford Build & Price

The challenge is crafting a seamless, user-friendly solution for both simple and complex vehicle configurations, accommodating diverse options and ensuring compatibility across all devices. Whether it's a basic gas compact or a feature-rich truck with numerous trims and configurations, including the added complexity of gas, electric, or hybrid options, the goal is to strike a balance between simplicity and sophistication, meeting the varied preferences of our customers.

/CLIENT: Ford /ROLE: CD /DATE: 2015

/CLIENT: Ford /ROLE: CD /DATE: 2015