Ford

Co-Pilot 360

Ford

Co-Pilot 360

Ford Co-Pilot360™ Technology encompasses a sophisticated array of intelligent, available driver-assist features. Our responsibility was to present and articulate these features in a

clear and informative way.

Ford Co-Pilot360™ Technology encompasses a sophisticated array of intelligent, available driver-assist features. Our responsibility was to present and articulate these features in a

clear and informative way.

/CLIENT: Ford /ROLE: CD /DATE: 2018

/CLIENT: Ford
/ROLE: CD
/DATE: 2018

Challenge

Challenge

Illustrating and describing driver-assist features without being inside a vehicle poses significant challenges. With no predefined examples to guide the team, it was our responsibility to identify these features and devise clear, uncomplicated explanations for them in a significantly reduced timeline.

Illustrating and describing driver-assist features without being inside a vehicle poses significant challenges. With no predefined examples to guide the team, it was our responsibility to identify these features and devise clear, uncomplicated explanations for them in a significantly reduced timeline.

Solution

Solution

The team undertook the task of hands-on research into these driver-assist capabilities. Collaborating with a CGI partner, we meticulously storyboarded each technology within an imagined environment we termed 'The Ford White World.' Working with a professional icon creator, we updated the client-provided icon examples, which were ultimately integrated into the final in-car designs. Subsequently, we developed a dedicated landing page to host the content showcasing over a dozen of these technologies. Below are a handful of examples.

The team undertook the task of hands-on research into these driver-assist capabilities. Collaborating with a CGI partner, we meticulously storyboarded each technology within an imagined environment we termed 'The Ford White World.' Working with a professional icon creator, we updated the client-provided icon examples, which were ultimately integrated into the final in-car designs. Subsequently, we developed a dedicated landing page to host the content showcasing over a dozen of these technologies. Below are a handful of examples.