Wendy's

Wendy's

In 2022, I assumed the leadership role for Wendys.com, overseeing both the website and the in-store kiosk. The position came with the added perk of a Wendy's Frosty key tag, providing a refreshing break from my usual sheet-metal responsibilities.

/CLIENT: Wendy's /ROLE: GCD /DATE: 2023

In the beginning of 2023, I assumed the leadership role for Wendys.com, overseeing both the website and the in-store kiosk. The position came with the added perk of a Wendy's Frosty key tag, providing a refreshing break from my usual sheet-metal responsibilities.

/CLIENT: Wendy's
/ROLE: GCD
/DATE: 2023

Wendy's.com

Wendy's.com

Stepping into Wendy's .com creative leadership role revealed a neglected digital platform, worsened by their recent split from a digital agency. To rebuild trust and enhance user experience, we prioritized quick fixes and strategic improvements. Our approach focused on addressing immediate issues while implementing larger initiatives to boost usability and sales.

We created a transformative redesign that modernized our site to align with Wendy's brand essence. We streamlined system designs for improved functionality and introduced Wendy's unique voice across the platform, ensuring a cohesive user experience. Prioritizing inclusivity, we met accessibility standards and personalized user journeys with dynamic content strategies. Our revamped membership and rewards programs, spanning .com to app platforms, were infused with customer insights for a unified digital experience. We boosted visibility through an SEO optimization plan, simplified website navigation, optimized the order process, and enhanced CRM communications for targeted engagement. Additionally, we transitioned from Sketch to Figma, optimizing our design workflow for greater collaboration and efficiency.

Stepping into Wendy's .com creative leadership role revealed a neglected digital platform, worsened by their recent split from a digital agency. To rebuild trust and enhance user experience, we prioritized quick fixes and strategic improvements. Our approach focused on addressing immediate issues while implementing larger initiatives to boost usability and sales.

We created a transformative redesign that modernized our site to align with Wendy's brand essence. We streamlined system designs for improved functionality and introduced Wendy's unique voice across the platform, ensuring a cohesive user experience. Prioritizing inclusivity, we met accessibility standards and personalized user journeys with dynamic content strategies. Our revamped membership and rewards programs, spanning .com to app platforms, were infused with customer insights for a unified digital experience. We boosted visibility through an SEO optimization plan, simplified website navigation, optimized the order process, and enhanced CRM communications for targeted engagement. Additionally, we transitioned from Sketch to Figma, optimizing our design workflow for greater collaboration and efficiency.

In-Store Kiosk

In-Store Kiosk

Similarly, the kiosk needed the same attention and would follow the same approach as .com. Utilizing the same codebase made it easier and more efficient for us to synchronize the two. Unfortunately, a process had never been established to govern them, so the experience and design had become separate and inconsistent.

Our task was to bring consistency between both Wendys.com and the kiosk, creating a seamless experience. As we began to roll out significant updates, the clients saw a dramatic increase in month-to-month kiosk sales. Some of these updates were as simple as improving communication, color and clarity on the default page to alleviate screen anxiety for the customer.

Similarly, the kiosk needed the same attention and would follow the same approach as .com. Utilizing the same codebase made it easier and more efficient for us to synchronize the two. Unfortunately, a process had never been established to govern them, so the experience and design had become separate and inconsistent.

Our task was to bring consistency between both Wendys.com and the kiosk, creating a seamless experience. As we began to roll out significant updates, the clients saw a dramatic increase in month-to-month kiosk sales. Some of these updates were as simple as improving communication, color and clarity on the default page to alleviate screen anxiety for the customer.

The most personalized Mustang ever. Three individuals authentically express their distinct personalities through their passions and the customization of their whip. Included a handful of my BTS photos.