AI

AI

AI is advancing rapidly and exponentially. I've been leveraging AI platforms to explore how these tools can enhance problem-solving, ideation, and efficiency in both personal projects and professional settings.

AI is advancing rapidly and exponentially. I've been leveraging AI platforms to explore how these tools can enhance problem-solving, ideation, and efficiency in both personal projects and professional settings.

/ROLE: Creative /DATE: 2023

/ROLE: Creative /DATE: 2024

Challenge

Challenge

I allocated a few days to design a landing page for the 2024 Ford Bronco, leveraging AI tools like Midjourney and ChatGPT within a user interface. The objective was to use AI to concept and create a site page mockup that not only served as a preliminary layout but also facilitated content creation.

I allocated a few days to design a landing page for the 2024 Ford Bronco, leveraging AI tools like Midjourney and ChatGPT within a user interface. The objective was to use AI to concept and create a site page mockup that not only served as a preliminary layout but also facilitated content creation.

Research

Research

I leverage AI resources daily for a variety of tasks, including content creation, photo retouching, user interface concepting, and idea experimentation. My commitment extends to thorough research, where I constantly follow and analyze the work of artists and the latest trends. Conversations about AI, covering topics like copyright, deepfakes, ethics, and security, dominate the daily headlines. I engage with these discussions, exploring their implications and pondering whether AI signals the beginning of the end for certain skill sets. This continuous exploration and application of AI keep me at the forefront of technological advancements in the creative field.

I leverage AI resources daily for a variety of tasks, including content creation, photo retouching, user interface concepting, and idea experimentation. My commitment extends to thorough research, where I constantly follow and analyze the work of artists and the latest trends. Conversations about AI, covering topics like copyright, deepfakes, ethics, and security, dominate the daily headlines. I engage with these discussions, exploring their implications and pondering whether AI signals the beginning of the end for certain skill sets. This continuous exploration and application of AI keep me at the forefront of technological advancements in the creative field.

Solution

Solution

With these tools, we can craft a landing page that establishes a solid layout and enables us to rapidly conceptualize and visualize potential content arrangements and creation for an agreed upon direction.

With these tools, we can craft a landing page that establishes a solid layout and enables us to rapidly conceptualize and visualize potential content arrangements and creation for an agreed upon direction.

Outcome

Outcome

This approach allowed for identifying key areas where AI could enhance the design process, providing a clear roadmap for developing and refining content. Additionally, it enabled seamless collaboration with the client, allowing us to quickly iterate and agree on a final concept. The value lies in the ability to quickly conceptualize, iterate, and produce diverse versions and variations of the landing page, ultimately improving the efficiency of the initial creative process.

This approach allowed for identifying key areas where AI could enhance the design process, providing a clear roadmap for developing and refining content. Additionally, it enabled seamless collaboration with the client, allowing us to quickly iterate and agree on a final concept. The value lies in the ability to quickly conceptualize, iterate, and produce diverse versions and variations of the landing page, ultimately improving the efficiency of the initial creative process.

Personal Note

Personal Note

As a creative, I strive for control and consistency at all stages of the process and also know when to relinquish that control and let things evolve organically. I understand that prompting is an art form in itself, but, at least today, there is too much unpredictability. It truly is a "box of chocolates." For example, I plan a photoshoot down to the smallest detail, but when on set, inevitably, some of the best shots are the ones that were never planned, and we build in time for that. There needs to be room for play and experimentation.

For me personally, AI is still something to be used with caution. It can feel like the dopamine rush of a problem gambler at a slot machine, exchanging a coin for a prompt and waiting to see what happens. I feel some of that rush at times, and it concerns me — that loss of control, relying on luck and randomness. Without a career of experience behind me, I can see how it could be utilized as a crutch rather than a tool.

I acknowledge that these tools are capable of creating incredible things that feel almost like magic — they are and will continue to be invaluable. However, what these tools cannot do is make up for years of real-world experience, and I recognize that throughout my experience with AI.

I don't believe the Terminator is not coming for us all, yet, but perhaps the next James Cameron is a kid right now, prompting in his basement.

As a creative, I strive for control and consistency at all stages of the process and also know when to relinquish that control and let things evolve organically. I understand that prompting is an art form in itself, but, at least today, there is too much unpredictability. It truly is a "box of chocolates." For example, I plan a photoshoot down to the smallest detail, but when on set, inevitably, some of the best shots are the ones that were never planned, and we build in time for that. There needs to be room for play and experimentation.

For me personally, AI is still something to be used with caution. It can feel like the dopamine rush of a problem gambler at a slot machine, exchanging a coin for a prompt and waiting to see what happens. I feel some of that rush at times, and it concerns me — that loss of control, relying on luck and randomness. Without a career of experience behind me, I can see how it could be utilized as a crutch rather than a tool.

I acknowledge that these tools are capable of creating incredible things that feel almost like magic — they are and will continue to be invaluable. However, what these tools cannot do is make up for years of real-world experience, and I recognize that throughout my experience with AI.

I don't believe the Terminator is not coming for us all, yet, but perhaps the next James Cameron is a kid right now, prompting in his basement.