DealerPeak needed a better way to help dealerships reconnect with past customers and high-value leads. Their goal: surface timely, personalized offers tied to vehicle equity and buying cycles.
As the Design Lead, I was responsible for the full design lifecycle — from discovery to delivery. I led strategy, wireframing, prototyping, and visual design, collaborating closely with stakeholders and developers to ensure consistency, compliance, and scalability.
My process followed a flexible but structured approach — understanding goals, validating ideas, and evolving the experience based on real feedback.
This project followed a mobile-first approach, ensuring the experience was intuitive, accessible, and optimized for performance on every device. Key actions and CTAs were designed to convert on the go.
I began by mapping a multichannel strategy — targeted outreach through email, text, mail, and social — each leading to personalized or generic landing experiences.
This created the infrastructure needed to evolve into an omnichannel system, placing the customer at the center and unifying their experience across every touchpoint.
To scale across OEMs and dealerships, the experience needed to be flexible, brand-agnostic, and fast to deploy. I built a modular design system that easily adapts to different OEM branding, dealer-specific styles, and color systems. Evox stock imagery will be integrated to ensure consistent, high-quality vehicle visuals across all campaigns
Each personalized email was crafted to drive action, using dynamic customer data to highlight relevant vehicles and offers. Designed for clarity and quick conversion, these emails served as a key entry point in the multichannel experience.
A foundational design system was created to ensure consistency across campaigns while allowing for easy customization. Each OEM received a tailored color guide and typography treatment to align with their brand standards — ensuring every experience looked and felt on-brand, without added design overhead.
